One shoot day, a filming plan for four short videos and a set of ad creatives in every common format. That is what a typical production job looks like for us. We deliver the material for your content marketing as finished files, cut to the formats of your channels.
What we produce
Our work starts once strategy and messaging are settled. If you still need those foundations, it makes sense to begin with marketing and communication. From there on, our job is the material itself.
Copy
Website copy, blog articles, product descriptions, newsletters and ad copy. We write in English and German, matched to your tone of voice and to what readers are searching for. Every piece has a clear job, such as prompting an enquiry or answering a question in full. We choose blog topics with the help of keyword research, so your content marketing also wins readers through search.
Photo and video
We plan every shot in advance on a shot list, so nothing has to be improvised on the day. You get portraits, product images, people at work and short videos in portrait and landscape. Raw footage is edited, colour-graded and subtitled, because many videos are watched with the sound off.
Ad creatives
For paid campaigns we produce creatives in several variants. One image, three headlines, two calls to action. Later you can test which combination converts best. Formats follow each platform's specifications.
One shoot, many uses
We plan production so that a single day feeds several channels. A ten-minute interview might become a blog article, four short clips, quote graphics and a newsletter piece. Everything goes into an organised media library, labelled with date, subject and usage rights. That way the rights sit with the image rather than in an old email thread.
How a production runs
- In the briefing we agree goal, audience and channels and review existing material. If you have a style guide, we work to it.
- The production plan contains a topic list, shot list, copy outlines and a schedule through to sign-off.
- During production you see work in progress before we finalise images and copy.
- At handover every file is ready in the sizes you need, properly named and compressed for fast load times.
Who brings us in
Production pays off most for companies that already run channels but lack their own material. Founders who have just set up a company in Dubai need their own images and copy for website and profiles from day one. Marketing teams often call us in when a product launch is coming up and they lack capacity in-house. If you also want your channels managed, combine production with our social media marketing.
How you can tell it is working
You can tell whether content marketing is working from metrics we agree before production: time on page, click-through rate on an ad, enquiries through a contact form. After a few weeks we compare the variants and produce more of what performs.
Production for Dubai and German-speaking Europe
We are based in Dubai and work for local companies as well as for clients in Germany, Austria and Switzerland. Much of the material for your content marketing is produced in two languages, because your clients are in both markets. Outline your project via our contact page. After the initial consultation you receive an individual proposal.