Growth rarely fails for lack of ideas. What is usually missing is a decision about which initiatives take precedence over the next twelve months and which deliberately wait. A clear growth strategy sets out where your company is heading, which markets will get it there and how you will measure progress.
What a growth strategy has to do
A good strategy fits on a few pages. It answers which clients you want to win, with which offer and in what order. The detail of campaigns and workflows comes afterwards.
In practice we often see the opposite: slide decks with twenty parallel initiatives and not one number that shows progress. We turn that round. You end up with a short list of priorities, each with a named owner and a metric you check monthly.
Who benefits
- Owner-managed companies from Germany, Austria and Switzerland weighing up a new market
- Founders who have set up their company in Dubai and now need to decide which client group comes first
- Service businesses whose revenue depends on a few large clients and who want a broader base
- Teams that start a lot and finish little
If you are still at the formation stage, licence, business activity and visa come first through our free zone business setup. Strategy work begins once the company exists and the first decisions on market and offer are due. Legal and tax questions are for your specialist advisers.
Four stages
Assessment
We look at your figures, your offer, your client mix and your competitors. That includes revenue by client group, where your enquiries come from and where you actually make your margin today. Two or three conversations with you and your leadership team are usually enough.
Weighing the options
The assessment produces several growth paths, such as a new market segment, an additional offer or a sharper positioning. We rate each path by effort, risk and time to first revenue.
Setting priorities
In a working session you decide which paths to take. We record in writing what gets dropped as a result. Most business owners find this step the hardest.
Getting it moving
We turn the priorities into an annual plan with quarterly goals and a metrics overview. After three months we review together what is working and where to adjust.
What you have afterwards
- a strategy paper covering vision, target markets and positioning
- a priority list with owners and dates
- a list of initiatives that are deliberately on hold
- a metrics overview you can keep running without us
Where strategy stops
The growth strategy settles where you are going and what comes first. How your team works afterwards, who is responsible for what and with which tools, falls under management and organisation. We can run individual items from the plan, such as a market entry or a rebuild of your website, as a separate project with a project plan and milestones.
We work from Dubai for companies in the Emirates and in German-speaking Europe. Meetings take place by video or at our office in Meydan. Send us two or three sentences about your situation through our contact form, and we will come back to you with a suggested time for the free initial consultation.