A channel grows through consistency, not through one viral post. That is exactly where many companies fall down: three weeks of enthusiasm, then the profile goes quiet. We take over the day-to-day running of your channels so your social media marketing keeps going even in your busiest months.
Platform first, post second
Instagram, LinkedIn, Facebook, TikTok and YouTube each have their own audience and their own rules. So good social media marketing starts with a choice. We look at where your audience spends its time and concentrate on two or three channels. One well-kept profile achieves more than five half-tended ones. Along the way we check whether profile picture, bio and website link match the rest of your brand.
Working from a content calendar
Every month you receive a content calendar for approval. It lists date, platform, topic, format, image idea and copy. We mix different types of post: a look behind the scenes, practical tips, projects, announcements. Recurring series help your audience recognise the channel.
Photos and video come from your own library or from a shoot organised by our advertising, content and media team. We schedule posts in a tool such as Meta Business Suite so they go out at the chosen time.
What makes a post hold attention
The first two seconds of a video and the first line of a caption decide whether anyone keeps going. We write openings that show a concrete situation, and we use hashtags sparingly and on topic. Format follows platform: portrait for Reels and Stories, carousels for explanations, longer expert posts for LinkedIn.
Community management
We reply to comments and direct messages promptly and in your tone of voice. Together with you we set up reply templates for recurring questions. Enquiries with buying intent, or anything sensitive, go straight to the right person in your company. Someone who sends a direct message usually expects an answer the same day.
Reporting you can act on
Once a month you get a short report. It shows reach, engagement, follower growth, clicks to the website and the strongest posts. What matters more than the figures is what we conclude from them and what we change in the next calendar. A format that draws little response over several months is dropped.
The first few weeks
- Audit of existing profiles and logins
- Agreement on channels, series and posting rhythm
- First content calendar, approved by you
- Start of publishing and community management
Who we run channels for
Our social media marketing suits companies that want to post regularly but have nobody in-house dedicated to it. Just as often we start with newly formed companies in Dubai whose profiles are still empty. If a clear message is still missing, we begin with marketing and communication.
Social media marketing from Dubai for Europe and the UAE
We manage channels for companies in Dubai and in German-speaking Europe, in two languages if you wish. Dubai is two or three hours ahead of Central European Time depending on the season, so we can handle posts for both markets within the same working day. Tell us via our contact page which channels you have and where you want to take them. After the initial consultation you receive an individual proposal.